Green Beauty Blog
This is a quick guide to blush based on skin tones. Below, you can also find descriptions of all of our blush colors.
A General Rule of Thumb for Blush:
Deep Skin Tones: Deep Wine or Vivid Red like Luv the Cheeks from Sappho
Dark Skin Tones: Terracotta, Brick, Deep Orange like Andrea's Blush from Sappho
Medium Skin Tones: Rose Pink's like Emma's Blush from Sappho
Light Skin Tines: Cool Pink like Tutz Blush from Sappho
Fair Skin Tones: Warm Peach like Titian from Elate
Elate Powder Blush:
FEVER: Fever is a medium coral with pink undertones. Perfect for medium to deep skin tones.
DESIRE: is a perfectly balanced light pink for creating a natural and soft blush.
INGENEUE: is a hot pink with a touch of wine for creating naturally blushed cheeks.
TITIAN: is a warm tangerine coral, perfectly bold on all skin types.
Elate Universal Cremes:
KEEN : is a medium plum
BLISS: is a medium warm coral pink, perfect for creating rosy cheeks and lips.
LOVE: is bright neutral pink, your perfect match for creating naturally flushed cheeks and lips.
ELATION: is a deep and cool plum pink, for creating bold and beautiful cheeks and lips.
Sappho Powder Blush:
TUTZ: Pink blush with a slight blue undertone - perfect for light skin tones.
ANDREA'S: A blush for warmer skin tones or as a bronzer for lighter skin tones.
BRONZE GODDESS: A warm bronzer with subtle shimmer
EMMA'S: A medium warm peachy pink suited to light to medium skin tones. Our best seller.
LUV THE CHEEKS: a rich, deep wine that suits darker skin tones.
NATALIE: An eye-catching peachy blush, to add light to the cheekbone and apple, works for the eye too. Named after Natalie Cosco, MUA
Founded by Emmy nominated makeup artist JoAnn Fowler, and developed with experts in the field of green chemistry, Sappho New Paradigm offers formulations created with the finest of certified organic ingredients and infused with phytonutrients. Tested by professional makeup artists and impeccably suited to all skin types, our new line up will thrill and amaze.
Fiercely independent, Sappho New Paradigm values transparency of ingredients and the ethical treatment of all humans and animals. We celebrate all creativity.
M: We live in the age of information, but with that comes greater access to information that is biased, unsubstantiated and untrue. The beauty industry has always operated on a foundation of illusion, but in recent years, it’s become politicized through ingredient awareness and conscious consumption. The rules of marketing haven’t really changed though, and consumers are still kept out of most conversations. I think it’s time we let them in. Fully.
GBC: What is the message that you are trying to send to everyone involved in the beauty industry, from businesses to consumers?
M: That beauty is grey and conflict exists. We do not have all the answers, but there is a finality associated with the stories most brands are telling. This forces consumers to agree wholeheartedly or feel alienated. The truth is, most of our customers feel personally conflicted about beauty. We need to acknowledge the conflict in order to discover real solutions to our challenges. This is the only way we can be truly innovative.
The GBC: What are 2 issues in the beauty industry right now that you would like to tackle through Free Agent Beauty.
Representation in marketing is one of our biggest priorities. There are ongoing issues of shade range availability and brands are constantly presenting the excuse that darker shades don’t sell. However, when you don’t include people of color in your marketing whatsoever, how can you expect them to feel even remotely connected to or curious about your brand and its products?
We’re also focusing on industry behavior, and how personal bias in marketing on the part of certain brands can compound to produce a belief system that is wholly based on the physiological response, and inaccurate information. The language we use to normalize certain behavior is incredibly important. As an example, associating the terms “toxins” and “dangerous chemicals” with products of a lower price point, which directly aligns the term “clean” with people of certain economic status. This is the practice of oppression.
The GBC: Our skin constantly ebbs and flows. Why is it important for beauty brands, makeup artists and models to show images of their normal skin such as under eye bags, grey hair, discolorations, and pimples.
M: There are certain rules associated with beautiful photography that are ingrained into beauty professionals early on in our careers, but these rules haven’t been adequately challenged. We’re visually exhausted as an industry. Consumers are now basing their self-worth on a skin type that doesn’t actually exist. Brands are busy preaching transparency but still lying in their imagery. I really want our customers to feel empowered - by being able to acknowledge the difference between marketing and art. Not all brands know how to walk this line, but it's important because it contributes to and affects our social outlook.
What is Retinol?
Retinol is a popular ingredient that has many proven benefits for those who wish to boost collagen, reduce the signs of aging such as wrinkles and fine lines. It can also help with clogged or congested pores, acne, and discoloration.
Although it is a very widely known and ingredient in skin care, the world of retinol can be a little confusing so our goal is to simplify and provide you with a better understanding of how it works, and the benefits that it can have for the skin, specifically in a botanical form.
Retinol is one very common family of Retinoids, which is an umbrella term that is used to describe any ingredient that is a derivative of Vitamin A, meaning that it is chemically similar to Vitamin A. There are many different forms of Retinoids, some are naturally occurring, some are synthetic (usually prescription forms).
Conventional VS Botanical Retinol
Conventional retinoids can be very effective but are not always easily tolerated in higher concentrations, such as prescription form. In some forms, retinoids can become unstable when exposed to UV rays which can cause the product to degrade. For this reason, it is often advised that you take extra precautions and use sunscreen regularly as it can make your skin more vulnerable to sun exposure.
Another drawback of conventional Retinol is that it has the potential to cause redness, sensitivity and dry, flaky skin until you become acclimated and develop receptors that allow your skin to utilize it effectively. This period of time often passes within a few weeks but can vary for each person depending on a person's vitamin A receptors, and based on how sensitive the skin type is.
Luckily, those of us who enjoy organic plant-based skin care can also reap the many benefits of Retinol without experiencing the potential drawbacks.
Botanical Retinol - Moth Bean Extract
One very effective form of botanical retinol is called Moth Bean Extract. This extract derived from the Vigna Aconitifolia (Moth Bean) seed, is a type of legume that grows in India and Pakistan. Although the Moth Bean Seed is not actually a vitamin A derivative, it performs in a very similar way within the skin and provides many of the same benefits as non-botanical Vitamin A derivatives.
Moth bean extract penetrates into the skin works to encourage healthy cell renewal. The moth bean extract is also fantastic at slowing down signs of aging like fine lines and loss of skin elasticity because of its natural ability to boost collagen production.
This extract also contains phenolic compounds like caffeic acid, cinnamic acid, ferulic acid and kaempferol which all protect your skin against free radicals and UV damage.
The added benefit to using botanical retinol is that is a very active and effective ingredient, but at the same time can be tolerated much better by those with sensitive skin. It also has very high stability during sun exposure, unlike some conventional types of retinoids, which means it can be safely worn during the day
Benefits of Moth Bean Seed
⦁ Stimulates skin cell renewal
⦁ Stimulates collagen synthesis
⦁ Decreases the appearance of lines and wrinkles
⦁ Antioxidant activity to prevent free radical and UV damage
⦁ A gentle exfoliator that reduces pore clogging and prevents the development of acne blemishes
⦁ Highly stable and more tolerated than other forms of retinol
The Graydon Full Moon serum contains an organic form of retinol derived from the moth bean plant. It is shown to be much more gentle than regular retinol, while still remaining just as effective.
If you are struggling with acne or congested skin, Fullmoon Serum is a great option for you. This is a water-based serum without oils or waxes, which works to prevent clogged pores and breakouts
Full Moon Serum also helps to improve and protect your skin’s natural beauty while combating the many comprehensive signs of aging. Moth Bean Extract can be very effective in strengthening your skin's dermis (lower layer of skin) and decreasing wrinkles due to the increase in healthy collagen production.
This serum is ideal for all skin types and has a feather-light consistency to help protect your delicate facial skin from everyday pollutants while also soothing inflammation.
Other Super Star Ingredients and Benefits:
COLLAGEN: protein-rich extract from African Mahogany to help minimize pores and provide a firm texture
HYALURONIC ACID: from Indian Senna to help improve the appearance of dry skin by boosting hydration
OLIGOPEPTIDES: enriched with amino acids to replenish & restore the look of your skin’s natural health
ANTI-POLLUTION: moringa extract to battle signs of stressed skin exposed to environmental pollution
RETINOL: from seeds of the moth bean plant to help correct the appearance of fine lines and wrinkles
VITAMIN C: rich moringa leaf to brighten the appearance of your skin’s complexion
ANTI-INFLAMMATORY: blue tansy to help soothe skin and minimize the appearance of redness
How to use:
Because of the stability of the botanical extracts, this serum can be safely applied both day and night.
Apply 4 to 6 drops of Fullmoon Serum onto your palms after cleansing and toning the skin. Gently sweep the serum onto your face, neck and décolleté with special attention around your eye and brow area.
Can be applied directly to the face, or blended with your favorite Graydon Moisturizer. Although this serum contains botanicals that remain stable in sunlight, we always recommend applying daily sun protection with a min SPF of 30.
Thanks for reading,
This visual blog was created to help you determine the shape of your eye. You can watch our technique video below.
1. Mono-lid - Do you have a crease on your eyelid? If not, you have a mono-lid. When using the cat liner technique, use a very thin line as close to the lash line as possible with a small flick on the outer corner that follows the angle of your bottom lash line, upwards.
2. Hooded lid - Can you see a visible crease on your eyelid? If not, you have a hooded lid. When using the cat liner technique, use a very thin line as close to the lash line as possible with a small flick on the outer corner that follows the angle of your bottom lash line, upwards.
3. Round Eyes - If you can see the whites of your eyes all surrounding your iris, you have round eyes. When using the cat liner technique, use a very thin line as close to the lash line as possible tapering to a thicker line on the outer corner that follows the angle of your bottom lash line, upwards.
4. Almond Eyes - If you are looking straight ahead and the top and bottom of your iris is hidden by you top and lower lid - you have almond eyes. When using the cat liner technique, follow the lash lined follow the angle of the bottom of your lash line upwards.
5. Downturned Eyes - if you imagine a straight line through the center of your eyes, do the outer corners end up below your imaginary line? If yes, you have downturned eyes. When using the cat liner technique, use a very thin line as close to the lash line as possible. Before you get to the outer corner start drawing your cat angle upwards. If you go right to the end of your lash line your liner will continue to carry your eye in a downward motion.
6. Upturned Eyes - If you image a straight line through the center of your eyes and the out corners end up above your imaginary line, you have upturned eyes. Luckily you will have an easy time creating a cat liner wing with this share of eye. We find an angle that is more straight out than angled up is better to balance out the eye shape.
So you are thinking about doing your own makeup for your wedding day? If so, this blog is for you.
We come across brides all the time who are on the fence about hiring a makeup artist for their wedding day, or doing their makeup themselves. First of all, we want to provide you with a quick PRO's and CON's list of each option.
PRO's of DIY makeup:
- Saving money
- Less vendors & moving parts to your wedding planning
- You can create a style you are comfortable with
CON's of DIY makeup:
- Your collection of makeup may be small and you may have to invest in new products.
- You may not know how to apply makeup for "on camera" or have long wearing products.
- You may be nervous or shaking the morning of your wedding.
- You may worry you could screw up your makeup look and not know how to fix it.
- Adding an extra task on a busy day will not allow for you to relax and enjoy your morning.
We suggest hiring a makeup artist if:
- You want to try a more complex look than you are used to
- You want to soak up all of the morning of your wedding day and relax
- You are unsure what look you want to create
- Your not sure how to use makeup brushes
- You are hiring a professional photographer and have a specific look you want to achieve from the photos.
- You have a small collection of makeup
If you feel you want to do your wedding makeup on your own, here are our 5 tips for creating a DIY bridal look
If you would like to learn tips on how to create a DIY Natural Bronze Goddess look for your wedding WATCH OUR VIDEO
1. Skin care is crucial! We always suggest getting a facial a few weeks before your wedding, however if you want to help prep your skin at home then months or weeks leading up to the wedding we highly recommend exfoliation with the Viva Amaze Gel or Wyld Konjac Sponge.
Our favourite Facials in Vancouver are with Kristin and Leah at Facial Expressions. If you book your facial and mention The Green Beauty Collective you will receive a complimentary Hyaluronic Infusion
2. Test out your look. We highly recommend searching a look via Pinterest and practicing it a couple times with different products you have in your makeup kit to ensure you like it.
If you are unsure of what look you would like to create, book in for a 1 hour makeup lesson, or virtual makeup lesson at The Green Beauty Collective and we can help you design your makeup look. Your lesson includes $100 worth or product, so you can walk away with products to use to prep your skin, or on the day of your wedding.
3. Scrub your lips: Mix some coconut oil and coarse sugar in a small container and scrub your lips every night for a week before the wedding to make sure your lips are smooth.
Make sure to add lip balm to your daily routine. We personally love the Wild Hill Botanicals Almond & Vanilla Balm. These also makes for a great bridesmaid gift.
4. Use long wearing products: We always recommend a waterproof mascara for any bride on her wedding day. If you want long wearing natural products we recommend the Gabriel Mascara, Zuzu Luxe Liquid Liner and Spela Lip Stains
5. Most importantly make sure to drink water, eat good food & relax! There is not better beauty tip than eating nutritious food, drink more water than you think and get enough relaxation in. DIY wedding, or big budget wedding, its a lot of work. Take some time for yourself. Some of our favourite ways to relax are getting out in nature, making sure your space SMELLS relaxing and sitting in a salt bath.
P.S.. these are our favourite wedding vendors
Wedding Planning Services: Chiantelle Nicole
Photo Booths: Dang Good Booths
Facials: Facial Expressions
Cover photo by: Sarah England Photography
First of all...here is why should you wear sunscreen in the first place.
Protecting oneself from the sun’s harmful rays is something many regret not doing once they enter their 40’s and begin seeing their sunbathing years manifesting into age/dark spots sagging skin and wrinkles.
Sun damage is something we have control over. Wearing hats, protective clothing and sunscreen can indeed help our skin look healthier and younger.
We encourage a healthy 15 minutes in the sun without protection for a good dose of Vitamin D (or Vitamin D supplements), however, any longer in the sun can result in damaged skin cells, breakdown of collagen and elastin. UV damage has also been known to cause skin cancer.
Please consult a doctor or health professional if you have questions about unprotected sun exposure or proper Vitamin D doses.
Mineral "Natural" Sunblock:
What ingredients block the sun? Mineral sunscreens contain zinc oxide and/or titanium dioxide.
How does it block the sun? Zinc and/or titanium dioxide act as a physical block. They sit on the surface of the skin and deflect harmful rays from the skins surface.
How effective is it? Minerals protect from UVA & UVB rays, begin working instantly and last longer in direct sunlight. Mineral sunscreens are also the preferred type for sensitive skin and for those who are prone to redness.
Is it safe for the skin? Minerals such as zinc oxide and titanium dioxide are safe for the skin as they do not enter the blood stream. Zinc oxide & Titanium dioxide may cause allergenic effects if airborne and inhaled.
Pros: Safer for the skin and blood stream. Less frequent re application.
Cons: Can be white, thick and difficult to rub in, may be more expensive.
What ingredients block the sun? Chemical sunscreens contain carbon based compounds such as oxybenzone, octinoxate, octisalate and avobenzone.
How does it block the sun? Chemical sunscreens work by absorbing rays and converting them to heat, then relating the heat from the skin.
How effective is it? Chemical sunscreens are effective and actually require a less precise application over mineral sunscreen. However, chemical sunscreens may not protect the skin as long, and must be applied often.
Is it safe for the skin? Chemical sunscreens tend to be irritating and drying. The chemical Oxybenzone is not safe for the body. Oxybenzone may cause photoallergic reaction, disrupt hormone system and effect the reproductive system.
Pros: Easier to rub in. No white cast, can get away with a less precise application.
Cons: Chemicals not safe for our system, More frequent application, not ideal for the health of our environment.
What to use?
You can find Mineral & Chemical sunscreen blocks at The Green Beauty Collective:
CyberDERM Simply Zinc SPF 30: slightly heavier in texture. For the purist. Zinc Oxide
CyberDERM Everyday Sun Whip SPF 25 (with encapsulated octinoxate): slightly lighter in texture and more easily absorbable Zinc Oxide and Octinoxate
*Octinoxate: This chemical is rated a 6 on EWG database, however CyberDERM's technology to encapsulated the octinoxate prevents skin permeation. This makes it a large particle that sits on the surface of the skin (but does not come into actual contact) while remaining in protective silica bead. Octinoxate will not enter the blood stream.