Green Beauty Eyeshadow Guide: How to choose colours

Green Beauty Eyeshadow Guide: How to choose colours

This is a quick guide to eyeshadow based on eye colors. Below, you can also find descriptions of all of our eyeshadow colors. 

A General Rule of Thumb for Eyeshadow:

When you are deciding on some eyeshadow colors, we like to reference the color wheel to make your job a lot easier. Find your eye color (or close to) on the color wheel, then look opposite to see the color that. Whatever color is opposite your eye color is the family of tones that will make your eyes stand out the most. 

Blue Eyes: 

Good colors for you: Orange, Rust, Brown, Gold, Copper, Peach & Coral 

Colors from our selection:

Elate: Lumen. Lithe, Quintessence, Cinder, Intrepid, Ethereal, Lofty, Surge, Beloved, Gifted, Kindle, Oracle, Rise. 

Sappho: Beckitt, Deep Diane, Jessica, Jono, Laura, Merrady, Tanya, Victoria

 

Brown Eyes: 

Good colors for you: Teal, Purple, Navy, Yellow, Silver & Brown

Colors from our selection: 

Elate: Aerial, Soar, Quintessence, Oracle, Earthen, Rave, Beloved, Stillness. 

Sappho: Amanda, Chloe, Gitte, Jono, Lux, Merrady

 

Green Eyes:

Good colors for you: Pink, Rose Gold, Wine, Burgundy, Taupe & Smokey Grey

Colors from our selection: 

Elate: Sweet, Lumen, Stone, Modish, Ascend, Earthen & Lithe

Sappho: Chloe, Gitte, Laura, Rebekah, Patricia

 

Hazel Eyes:

Good colors for you: Green, Gold, Purple, Yellow, Fuscia & Pink

Colors from our selection: 

Elate: Ascend, Sweet, Intrepid, Ethereal, Quintessence, Soar & Modish. 

Sappho: Gitte, Rebekah, Raven, Turtle

 

by Jacqueline Parker
"Greenwashing": A term to keep in mind when shopping for natural beauty products

"Greenwashing": A term to keep in mind when shopping for natural beauty products

Did you know Natural doesn't always mean natural? Have you heard of the term Greenwashing before? Well, if you haven't we are going to break it down for you.

Greenwashing is more prominent than ever on the market because natural beauty has become very popular. We get questions all the time about what products are truly natural and which ones are simply jumping through legal hoops to say they are natural. Keep watching to learn what greenwashing is, what common signs to look out for and what brands are greenwashing! 

What is Greenwashing?

Green Washing is when a company makes misleading claims about the health or environmental benefits of a product or service or even technology to boost their sales.  Using words like "natural" or "eco" are very common, "plant extracts" 'derived from plants" are some other terms used within the beauty industry and it can be very confusing for the consumer. 

Other things to look out for are packaging, they may be using unbleached materials to make it appear more natural, or use colors like brown and green to emulate a more eco-friendly or healthier product. 

Why is Greenwashing bad?

Well, its misleading consumers into thinking they are living a more environmentally friendly, healthier life when in fact they are not so that they (the companies) can line their pockets with cash from the misled consumer. How is that ok??

Common Signs of Greenwashing

- "natural"
- plant-based
-"eco', "pure, "raw" "for sensitive skin", "hypoallergenic", "mineral", "herbal", "paraben-free", "chemical-free", "earth-friendly"
- "contains natural ingredients"
- visuals of plants on the packaging. 

Our tips to avoid greenwashing and know when your being mislead! 

First, Do your due diligence and research, flip the bottle over and look at the ingredients, have the dirty dozen to refer to. 

Buy from smaller, local companies where possible, know who is behind the brand,  reduce your carbon footprint by buying local and carry reusable and refillable containers. 

Reduce your single-use plastics and even single-use compostables. 

Look for legit logos and certifications like Leaping Bunny, Fairtrade Canada and Canadian Organics Standard (COS)

We realize that some smaller brands have been bought out by big brands, for example, Burts Bees is now owned by Clorox. While its great that larger companies want to get into the green game but we hope, (but unfortunately they haven't shown us so far, that they will keep the integrity of the brand) 

Brands that Greenwash

Tarte - ingredients like shea butter, licorice extracts, and Amazonian clay are highlighted but upon further investigation its easy to find ingredients that are known to cause eye and skin irritation and contain synthetic fragrance. There is talc in their eyeshadows, talc can contain asbestos and talc is strongly connected to cancer. Johnson and Johnson have paid out millions in lawsuits connected to cancer WTF?!?!

There is a vegan-friendly logo but remember that it doesn't mean free some harmful chemicals. 

Some other brands that use greenwashing:

The Body Shop (owned by L'oreal) - through imagery, words like "botanical ingredients"
LUSH - "cruelty-free" and vegan does not mean its natural. LUSH uses heavy fragrance and preservatives.
Kiehls
Burts Bees (owned by Clorox) - we wanted to mention Burts Bees because this is an example of a small company that was taken over by a large corporation. Some people may not have issues with this, however, we try to stay away from supporting brands owned by unethical corporations. 


Bare Minerals - mineral makeup does not mean the rest of the ingredients are natural. In fact, some people are actually sensitive to minerals!
Aveeno - Aveeno highly promotes the use of soothing oats in their products, an example of highlighting a few key ingredients to sweep all of the others under the rug

Alba Botanica
Arbonne
Aveda
Covergirl Natureluxe
Herbal Essences
JASON
Johnson’s Natural
Josie Maran
Moroccan Oil
Neutrogena Pure & Free
Nivea Pure & Natural
Origins
Seventh Generation
Simple
St. Ives
Yes To

So you can see, it's very important to be aware and do your research, everyone is different when it comes to what is important to them. 

So you decide, what's important to you, we realize lifestyles, budgets and constitutions vary, we are hoping this video will spark some interest for you to take your power back as the consumer. 

Speak with your dollars and help spread the word about very misleading marketing such as greenwashing. Support brands you believe in. 

by Amanda Gangoso
Staying true to core values in the beauty industry with Kristen Arnett

Staying true to core values in the beauty industry with Kristen Arnett


A rare hybrid in the beauty industry, Kristen Arnett, has unique expertise in “green” and a career that’s spanned working as an international makeup artist, educator, writer, speaker, product developer and brand consultant (in both English and Italian languages) over the past 20 years.
She’s been called a “Green Leader” by ELLE Magazine, a “Top Eco Influencer” by Eileen Fisher and a “Natural Beauty Guru” by Whole Living.
A highly sought after makeup artist in her own right, Kristen is one of the few in the world working with non-toxic, natural and organic makeup. She delivers high-performance results that help keep clients’ skin looking spectacular under any circumstance — garnering praise from celebrities, top models and regular women alike.

1. You believe to be and feel truly beautiful, in a lasting way, we must believe we are worth the effort. How do you suggest we exercise that muscle of believing we are worthy of feeling or looking beautiful?

First, we’ve got to be in agreement that there’s nothing you can fix about yourself externally that will make you feel better internally. So it really starts with raising your own level of self-worth by healing the wounds that have allowed you to be less-than-loving to yourself. We all grow up with issues, dysfunctions, childhood bullies and traumas. But we do not have to carry those around as adults and let them run our lives. 
I’m a huge fan of good therapy and a big practice of spirituality. I know all too well how it feels to look in the mirror and feel un-pretty; to battle acne in my youth for 10 years, and compare myself to other women I could never look like.
It took a lot of internal work to feel truly feel beautiful – without trying to be someone else’s version of pretty.
For anyone interested in one of the most powerful exercises I was ever taught to do, I put it in a free guide called the Confidence Booster that improves the way you see and experience yourself in the mirror, boosts your self love and confidence before you walk out of the door in an easy, 5-minute exercise!

 2. Was there a shift when you began to integrate your healthy beauty philosophy into your makeup artistry practice?

Yes! Working backstage at Fashion Weeks all over the world, I saw how the models’ skin was becoming sensitized to standard professional cosmetics to the point they couldn’t tolerate them.
It was then I met May Lindstrom, a model I worked with (way before she became a famous skincare formulator). I was still struggling with acne, and at her encouragement, I switched my traditional products for natural alternatives, and my skin was clear and glowing like never before!
After more research, I soon became convinced that a lot of the traditional ingredients used in cosmetics are harming both our health and our environment.
So I risked my career when I became one of only four makeup artists in the world working in fashion (at that time) who was committed to using safer, natural products.
I made the leap because I truly cared about each and every person I touched. 
You can read the rest of my personal journey here:

3. What is the most rewarding part about being a makeup artist and working from a place of love and kindness?

It’s been a deep honor helping thousands of women (in person and online) be healthier, feel amazing, and look fantastic — while supporting ethical products.
When people are in the makeup chair, in such an intimate and vulnerable physical space with me, it’s amazing how quickly they’ll open up about their lives and inner struggles. 
During the 20 years I’ve worked with women of all ages, backgrounds, and careers, from around the globe, I’ve noticed that we have more in common than we realize - and that all of us need more love and reassurance for how we feel beautiful and we simply shine when we feel empowered to fully show up in the world. 
That feeling comes from within. On one hand, it has nothing to do with lipstick, but I’ll tell you sometimes the right lipstick can cause that little shift in a point of view that allows a huge breakthrough for someone to stand taller and take up more space in a really positive way.

 4. Why do you feel it is important that as a society, we forget the word “anti-aging”? 

I could really go on about this for days. Let’s put it this way. There’s NO such thing as stopping the process of aging, except to die. Beauty marketing has made it clear that women are their most attractive in their 20s. 
So we spend our money and energy trying to freeze ourselves into one decade of a potentially 8-decade life. We need to ditch the idea that getting older is ugly if we’re ever going to be valued for something more than just superficial beauty. Women need to claim the same privilege men have when it comes to aging. It’s not only normal - it can actually be sexy!
I wrote this article when I turned 38 with some wisdom from other folks over 40. I think it’s an awesome read!
I started a Facebook group for positive conversations and support around navigating beauty as we age, called Healthy Beauty Over 40

5. What is one beauty ritual you cannot live without?


My nightly skincare routine. I almost said, “washing my face,” but I would never wash it and then leave it to dry without some very sumptuous moisturizers and serums. Never.
Even in college when I’d stumble in drunk (yep, I was a totally normal college kid), I would at least wash the makeup off my face and slap on a moisturizer before passing out in bed.
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Values Page

This is the most important page of the entire website to me because it is the very core of what this work is about and my best attempt to put into words what I believe in my heart. 
by Jacqueline Parker
10 Low Waste And Sustainable (Mostly) Vancouver Businesses You'll Want For Your Next Event.

10 Low Waste And Sustainable (Mostly) Vancouver Businesses You'll Want For Your Next Event.

After meeting all of these wonderful vendors for the Cascadia Wedding Show Media Preview. I decided to share with you the 10 +  low waste and eco-focused business to support in Vancouver for your next event or weddings.
by Amanda Gangoso
5 Ways To Optimize Your Customer Service Skills

5 Ways To Optimize Your Customer Service Skills

I share 5 points to excel at customer service within your business.
by Amanda Gangoso
Raw Fashion with Tiara: Sustainability & Thrifting

Raw Fashion with Tiara: Sustainability & Thrifting

Tiara Jackle has a Bachelor of Science in Renewable Resource Management and writes a lifestyle blog, Raw Fashion. She strives to live a sustainable lifestyle and hopes to inspire others to do so as well. Her posts are always written from a non-biased viewpoint and she is sure to always include the most recent scientific facts in her work. She loves incorporating vintage and secondhand pieces into her wardrobe.

1. Can you tell us why it is important to consider moving to slow and sustainable fashion?

Fast fashion is detrimental to the environment. Clothing is meant to last and be continually worn over decades, not just for a season. It is more important to have clean drinking water than to have a new top every month.

2. Are there still stigmas around shopping thrift or purchasing used clothing?

The stigmas are still strong and they still exist and are perpetuated by misinformation. After secondhand clothing is properly laundered, it is still clothing that you can create an amazing outfit with. Together we can end the stigmas that surround secondhand clothing and work towards consuming more sustainably.

3. What is your best tip for someone who is beginning to shop for used clothing.

Give yourself a lot of time, try not to rush the process. It is like hunting for treasure, make it a fun experience for yourself. You may not find something immediately or every time you look for secondhand clothing, however we also do not need to consume something just because we are shopping.

4. With sustainability in mind, why is it important to let go of the idea of fashion trends?

Fashion trends have no longevity. Dressing ‘trendy’  requires you to constantly spend money on clothing items that many only last 6 washes or get worn for a season. These throw-away trends negatively impact the environment in many ways. Personal style can last a lifetime. You can invest in sustainable & ethical clothing that is beautiful and it may outlive you if you care for it properly.

5. What is one beauty ritual you cannot live without?

I cannot live without my full facial care routine, which I go through each morning and night. All the products I use are sustainably created and packaged. I have to work hard to take care of my difficult skin, however this routine has turned into a relaxing self-care ritual and it always helps me to feel better about myself.

 

by Jacqueline Parker
3 Ways To Make Your Makeup Look Better

3 Ways To Make Your Makeup Look Better

1. Use skin care products that prep your skin for makeup.

I know, its makeup - so why are we talking about skincare? Well...skincare is step 1 in your makeup ritual. If your skin is prepped and hydrated your makeup is going to sit much nicer and look MUCH better.
My 2 recommendations for pre-makeup skin prep are:
1. Viva Amaze Gel - Once a week exfoliating gel to remove any surface dead skin. This will allow your foundation to sit on fresh renewed skin 
2. Elate Prep Primer: This product is a skincare and makeup hybrid product. It has aloe, hyaluronic acid, and rosemary hydrosol to hydrate the skin, but leaves a perfect canvas for foundation - not greasy or slippery so your makeup stays in place. 

2. Use brushes!

I've said this many times, and ill say it again! Using brushes is going to improve your makeup application! Makeup brushes will allow you to blend your makeup better and create a streak-free look. I will also stress, the proper brushes will make your makeup look EVEN BETTER than the cheapo sponge applicators that come in your makeup set. 
I wrote a blog about my 3 favorite makeup brushes. You can read that blog here

3. Build your makeup

Something that I have learned over the years is the art of building your makeup. Think about it like a painting. You don't just splash all of the paint onto the canvas and then blend away, you add color slowly and in small subtle strokes. 
I used to think it was best to add all of the colors of eyeshadow onto my eye then blend them out. Now I always tell people slow and steady, use one color at a time and then go back in if you need to enhance it more. 
We love a less is more approach to makeup, but we understand that not everyone is like that. Regardless of how much makeup you decide to wear, starting subtly, then building up to a more intense look will improve the way your makeup looks. 
by Jacqueline Parker
All about Vitamin C: Is it effective in skincare?

All about Vitamin C: Is it effective in skincare?

I want to start this blog by stating that after extensive research, I have determined that Vitamin C as an ingredient in skincare is a tricky subject. I have watched endless YouTube video's, read blogs, articles, research, and academic papers. At the end of the day, it is still undetermined whether or not Vitamin C is as effective as skincare brands claim. 
--

Here's what we do know about Vitamin C in the body:

Vitamin C is a water-soluble organic compound. Our bodies do not store it which means we must ingest approximately 100mg per day to maintain adequate levels (any more is simply excreted through our urine). Vitamin C is absorbed into our small intestines and is found abundantly in citrus fruits, leafy greens, and berries. 

So what does it do for our bodies? Vitamin C stimulates the production of collagen, L-carnitine, and some neurotransmitters. It helps metabolize proteins and its antioxidant activity may reduce the risk of some cancers. Excessive exposures to UV light or pollutants (e.g., cigarette smoke and ozone) may also lower vitamin C content, primarily in the epidermis (4-6)

Vitamin C in skincare:

Vitamin C is a normal skin constituent that is found at high levels in both the dermis and epidermis (1, 2). Ascorbic Acid or L-Ascorbic Acid is the only form of Vitamin C our bodies/skin can recognize. L-Ascorbic Acid is the natural form of Vitamin C, water-soluble and the most effective anti-oxidant to protect our skin from free radicals and ultraviolet light. L-Ascorbic Acid should be formulated in ingredients with a low pH from 3-3.5 - which can make products more harsh for sensitive skin. However, L-Ascorbic Acid is not very stable in skincare formulations. 

Although L-Ascorbic Acid is highly studied and proven, it loses its stability quickly when exposed to air, light, and heat, in fact, after 6 months, a product can lose 80% of its active Vitamin C. This is due to oxidization. You can tell when Vitamin C has oxidized when it starts turning orange. "Preparations with a pH below 4.0 aid in transport by promoting the uncharged form of vitamin C, ascorbic acid (11)". Typically ferulic acid is added to skincare formulations to help stabilize L-ascorbic acid. 

Because of its stability issues, many skincare companies are now using derivatives of L-Ascorbic Acid. A derivative is essentially a compound that is created from a similar compound by a chemical reaction. These derivatives work by converting into L-Ascorbic acid inside of the skin. There is no real proof that derivatives of L-Ascorbic Acid work, although they have been shown to be less effective, however more stable in skincare formulations. 

Some forms of Vitamin C derivatives include:

  • Sodium Ascorbyl Phosphate (water-soluble): soothing, good for acne-prone skin
  • Tetrahexyldecyl Ascorbate (oil-soluble): great for concentrated skin brightening, hyperpigmentation, and melasma, more of a spot treatment. 
  •  Magnesium Ascorbyl Phosphate (water-soluble): for overall skin brightening
  • Ascorbyl Glucoside (water-soluble): The least stable of the derivatives, but more stable than L-Ascorbic Acid.
  • Ethylated L-Ascorbic Acid (water-soluble): The only derivative that skin actually recognizes as L-Ascorbic Acid, is stable in water and only loses 2% active Vitamin C after 6 months. 

"Stable synthetic derivatives, such as ascorbate phosphate, are considered to have limited permeability (11) and function in the skin (13, 14). Another stable lipid-soluble derivative, ascorbyl palmitate, also has limited absorption (11), and one in vitro study with cultured skin cells found that the administration of ascorbyl palmitate had some toxic effects (15)." - Vitamin C and Skin Health Oregon State University. 

 

So does it actually work in skincare?

Some studies have shown that vitamin C may help prevent and treat ultraviolet (UV)-induced photodamage. However, the effects of vitamin C in the skin are not well understood due to limited research. Below is some information collected from an article written in 2011 from Oregon State University about Vitamin C and Skin Health. In combination, Vitamin C and E do work better synergistically nd have show results topically for some human studies:
--
Topical application of vitamin C, alone or in combination with other compounds, may result in greater photoprotection than oral supplementation because of the more direct route of administration. Topically applied combinations of vitamin C and vitamin E are more effective in preventing photodamage than either vitamin alone. In particular, this combination of antioxidant vitamins decreased the immunosuppressive effects of UV exposure (43), increased MED, and decreased cell damage (16, 18, 44). - Vitamin C and Skin Health Oregon State University. 
Limited human studies are available on photoprotection by topical application of vitamin C. Although topical ascorbic acid reduces radicals in UV-exposed human skin (45), only one study examined its effect on UV-induced erythemal response; this study reported no significant benefit of topical vitamin C (24). Like animal research, human studies using combinations of vitamin C and vitamin E have documented UV protective effects (17, 19, 24). Vitamin C and Skin Health Oregon State University. 
--
Human studies often assess skin health by changes in depth or number of wrinkles and by the individual’s perception of skin health. Two observational studies found that higher intakes of vitamin C from the diet were associated with better skin appearance, with notable decreases in skin wrinkling (51, 52). The use of vitamin C (3-10%) in topical applications for at least 12 weeks has been shown to decrease wrinkling (21, 23, 25, 27), reduce protein fiber damage (25), decrease apparent roughness of skin (21), and increase production of collagen (26, 27). Topical vitamin C has also been shown to reverse some of the age-related structural changes in the interface between the dermis and the epidermis (22). However, the effects of topical vitamin C are not apparent in all individuals, and interestingly, one study found that individuals with high dietary intakes of vitamin C showed no or little effect of a topical administration (26).
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Here are our final thoughts on Vitamin C in skincare

It is so easy to claim that Vitamin C is incredible for the skin based on what we know to be true about the ingredient itself and what it does for the body when you consume it. However, like all non-drug ingredients, Vitamin C as a skincare ingredient is unregulated. This means any brand can make any claim about it. 

Some users of Vitamin C have indeed seen visible and life-changing results from using skincare with Vitamin C, however, some have seen little to no results. At the end of the day, we want to encourage you to not simply rely on your skincare to work its magic on your skin. Eating enough Vitamin C in your diet is maybe more important for your body than applying it on your skin. 

If you are going to use a skincare product with L-Ascorbic Acid in it, ensure you store it in a cool dark place and use the product within 2-3 months ( if you are using the product every single day this should be no issue). Let this be a reminder to only purchase what you need, use it up (unless it is irritating your skin). 

You may still feel a bit unclear about Vitamin C, and to be truthful so are we. We will not know until more studies are done on the ingredient. In the meantime, using formulations with L-Ascorbic Acid may benefit the skin by brightening, lightening and helping promote collage - but keep eating those leafy greens and citrus fruits. 

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RESOURCES:
1.  Shindo Y, Witt E, Han D, Epstein W, Packer L. Enzymic and non-enzymic antioxidants in epidermis and dermis of human skin. J Invest Dermatol 1994;102:122-124.  (PubMed)
2.  Rhie G, Shin MH, Seo JY, et al. Aging- and photoaging-dependent changes of enzymic and nonenzymic antioxidants in the epidermis and dermis of human skin in vivo. J Invest Dermatol 2001;117:1212-1217.  (PubMed)
4.  Shindo Y, Witt E, Packer L. Antioxidant defense mechanisms in murine epidermis and dermis and their responses to ultraviolet light. J Invest Dermatol 1993;100:260-265.  (PubMed)
5.  Thiele JJ, Traber MG, Tsang K, Cross CE, Packer L. In vivo exposure to ozone depletes vitamins C and E and induces lipid peroxidation in epidermal layers of murine skin. Free Radic Biol Med 1997;23:385-391.  (PubMed)
6.  Podda M, Traber MG, Weber C, Yan LJ, Packer L. UV-irradiation depletes antioxidants and causes oxidative damage in a model of human skin. Free Radic Biol Med 1998;24:55-65.  (PubMed)
11.  Pinnell SR, Yang H, Omar M, et al. Topical L-ascorbic acid: percutaneous absorption studies. Dermatol Surg 2001;27:137-142.  (PubMed)
by Jacqueline Parker
5 Thing to Consider When Buying a Beauty Product

5 Thing to Consider When Buying a Beauty Product

When I go to the store to buy a beauty product, there are a few things I look for, maybe you do to? 
There is a huge shift happening in the consumer world and large corporation companies are trying to keep up and cash in. Going green, eco, sustainable, ethical, we want more of this which is amazing, but I think it's important to stay ahead of the marketing game and keep the power in your owns hands of what to spend your hard-earned money on. 
 There is nothing wrong with wanting to cash in as long as the intentions behind the brands are truthful and honest, consumers are also shifting to keep their routines to be much more simple and minimal. I hope these 5 tips help I'm about to share with you will help if you're feeling this shift as well. 
 

1. Do I really need this?

Or do I still have three eyeshadows at home I haven't touched?  Take the time to appreciate what you already have, consider why you might be tempted to "treat" yourself, are you stressed at work? Feeling a little low, there are studies that shopping experience releases dopamine - a good feeling hormone, this is why shopping can become an addiction for some people. If you know you have enough right now, work through what you have, then grab that new product. 

2. Will I actually use this product?

How many of you have come home with a product that seemed like a great idea at the time, but then sits in the cupboard for far too long or even goes untouched? (My hand is up!)  If you truly feel you will use this product, go for it but if you take a quick inventory of what purchases you've made in the past and if you've actually used them and the answer is no, consider sleeping on it. You just might find that you're ok without it. 

3. Is the face behind the brand someone I want to support?

Here at the GBC we love working closely with the brands we support. We want to know who is behind the brand, we want to know their community and eco-initiatives and proving it with actions rather than simply making claims. I find it's easier to find out this information with smaller local brands.  If you're not sure where to start, find a trusted resource ( Like us!)
This is exactly how our online store portion of the business started, our clients trusted us and wanted to know where to purchase the products we were using on them, you can also visit company websites and even email them with your inquiries. Good brands will want you to know who they are, for real.

4. Does this brand fit with my personal values?

Contain harmful chemicals? Tested on animals? vegan-friendly? sourced ethically? Low waste? 

You don't have to have a yes answer for all of these questions however, decide what is truly important to YOU and stick with what you believe in. 

5. Does this fit within my budget? Do I want to save for this?

The price point is a very important factor, we always suggest working within your personal budget. We have had clients inquire about an item or service they might not invest in right away but then come to us down the road to invest, we know they have thought about it and have decided what we have to offer is valuable.  It makes us VERY happy when someone has really taken the time to consider if our services are for them. 
I decided to write this blog because we work in an industry where products can easily pile up in the dark dusty drawers of our bathrooms. We would hate to see one of our items collecting dust and you not receiving the full benefits.  
If you found this blog helpful or have other suggestions of things to consider when buying a beauty product, please leave a comment. We love discussions and community support. 
 
by Amanda Gangoso
Sacred Beauty & Sisterhood

Sacred Beauty & Sisterhood

I'm Rebecca Casciano, Clean Beauty Makeup Artist, Wellness Coach and Founder of The Sacred Beauty Movement. I'm on a mission to empower women to redefine beauty on their own terms. 

 My mom taught me at a young age that, "When you look good, you feel good!" I later learned that the reverse is also true - that when you feel good, you look even better. These powerful ideas have shaped my lifestyle, my self-esteem, and my philosophy on beauty. 

Since 2000, I have worked as a celebrity and fashion makeup artist, helping hundreds of models and clients look their best. My entry into the fashion world, however, coincided with my own beauty concerns. I had been suffering with cystic acne for several years and found little relief from conventional treatments. Rather than settling for medications with possible side effects, I decided to take a holistic approach.

I transitioned to a whole-foods, plant-based diet and embraced natural healing modalities such as acupuncture, herbs, cleansing, yoga and meditation. I gradually found that not only did my skin begin heal, but I improved my overall wellness and adopted a conscious, healthy lifestyle that was more aligned with nature and spirituality.

Why is it important for women to view their beauty as something sacred? 

Because it is sacred, but we've been programmed to believe that it's external and something we have to achieve. When we realize that beauty is our birthright and all we have to do is recognize and celebrate it, we become more confident and thus, more powerful creators of our lives. 

What is the importance of sisterhood?

Sisterhood reminds us that we're not alone, but surrounded by so many kindred spirits who share in our experiences, dreams, successes and challenges. It's so uplifting and comforting to know that other women are there for you, cheering you on and supporting you. I believe that sisterhood is necessary for our individual lives and communities to truly progress and thrive. 

 There is an emotional shift when women begin to discover the connection between their inner and outer beauty. How does this feel for you as a facilitator? 

It feels so important and needed. It makes me feel like I'm doing what I'm meant to be doing. 

What is the most rewarding part of this work for you?

When women tell me how my work has impacted their lives in so many different, positive and empowering ways, my heart swells! Even the small steps are meaningful-- I'm so grateful to be a part of women's journeys to deeper self-love and realization of their beauty. 

What makes you feel good and how does this translate into the way you look physically?

It makes me feel good to take care of myself, spiritually, mentally and physically. I enjoy every part of my self-care, from meditation to makeup, and I feel that my outward appearance and energy reflect that. 
 

What is one beauty ritual you cannot go a day without?

I'd have to say washing my face. This feels like a very basic and important part of my morning and evening rituals. 
by Jacqueline Parker